Company History
Hardy Sales was founded as a meat brokerage in 1982 by Jerry Hardy. Jerry had spent the previous 30 years with Canada Packers in sales and as a beef manager at many of their plants across Canada. Jerry retired in 1997 and the company is now run by his son, Steve. Steve joined the company in 1984, after spending the previous three years also working for Canada Packers.
The first few years after the company was established were spent brokering carcass and boxed beef in the B.C. market for Alberta meat processors. The business has developed quickly as meat processors outside of western Canada needed knowledgeable meat specialists to represent their product lines. After many years of acting strictly as a broker, it became necessary to take possession of product from outside the country. We have since become experts on importing products from anywhere in the world. We can purchase product in any currency and can arrange freight from anywhere in the world.
We continue to distribute a variety of products for many manufacturers, but also act as a broker whenever our customers or suppliers require it. We now carry a large inventory of fresh and frozen products in our two regional warehouses, so that we can provide next day service to most accounts.
As our suppliers and products grew, so did the sales and administration staff to support the growth. We are capable of providing all sales functions, including developing marketing programs, or we can provide the sales and merchandising function only.
We have grown from a two person company working from the basement of Jerry's home to Western Canada's foremost meat and deli distributor. Our focus is the meat, deli, and seafood departments of major chains and independent retailers.
The first few years after the company was established were spent brokering carcass and boxed beef in the B.C. market for Alberta meat processors. The business has developed quickly as meat processors outside of western Canada needed knowledgeable meat specialists to represent their product lines. After many years of acting strictly as a broker, it became necessary to take possession of product from outside the country. We have since become experts on importing products from anywhere in the world. We can purchase product in any currency and can arrange freight from anywhere in the world.
We continue to distribute a variety of products for many manufacturers, but also act as a broker whenever our customers or suppliers require it. We now carry a large inventory of fresh and frozen products in our two regional warehouses, so that we can provide next day service to most accounts.
As our suppliers and products grew, so did the sales and administration staff to support the growth. We are capable of providing all sales functions, including developing marketing programs, or we can provide the sales and merchandising function only.
We have grown from a two person company working from the basement of Jerry's home to Western Canada's foremost meat and deli distributor. Our focus is the meat, deli, and seafood departments of major chains and independent retailers.
Social Events
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Annual Events:
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Community Involvement
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Hardy Sales and it's employees actively support and generously contribute their time and money to numerous charities, as well as local events within their communities throughout the year:
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Management Team
Paul Murnaghan
Sales and Marketing Manager
Sales and Marketing Manager
Paul started his career with Canada Packers. After stints with Gainers and J.D. Sweid, Paul joined Hardy Sales in 2002 as the Sales and Marketing Manager for Western Canada. His 30 years of sales experience has been invaluable in motivating a sales force across 4 provinces. Paul's vision for Hardy Sales is to remain a leader in the industry by bringing innovation and adaptability to the ever changing retail environment.
Audrey Ivany
Purchasing & Logistics Manager
Purchasing & Logistics Manager
Audrey began working in the industry with Mitchell's Gourmet Foods both in Regina and B.C. In 2001, after 22 years with Mitchell's, she joined Hardy Sales as the Purchasing and Logistics Manager for Western Canada. Based out of Calgary, Audrey's vision for Hardy Sales is to bring the most innovative products to the Western Canada market.
Pat Moore
Food Service & Sales Manager
Food Service & Sales Manager
Pat began his 30 year career in the beef packing industry and brought this experience to Hardy Sales in 2000 as Food Service Sales Manager. Pat's vast beef experience has helped him develop strategic alliances with commodity based suppliers, as well as, establishing strong relationships with a variety of food service clients. Pat's vision is to continually propel Hardy Sales in its leadership role in this constantly changing industry.
Wendy Housechild
Controller
Controller
Wendy had 15 years of accounting background in the Point of Sale and Supply Industry before she joined Hardy Sales in 2001 as Controller. Wendy has been a key player in the growth of the company and her financial expertise is well respected by all of her colleagues. Wendy's vision for Hardy Sales is bright, and she enjoys being a part of such a great team of people.